Director of Retail Marketing - Nova Cannabis - Toronto
Job No:
ALCANNA1056
Location:
Toronto
About Nova Cannabis
Nova (TSX: NOVC) is one of Canada's largest and fastest growing cannabis retailers with a goal to disrupt the cannabis retail market by offering a wide range of high-quality cannabis products at every-day best value prices. The Company currently operates 54 locations across Alberta, Ontario, and Saskatchewan primarily under its Value Buds and Nova Cannabis banners. The Company is majority owned by Alcanna Inc. (TSX: CLIQ).
About the Role
Reporting to the Chief Executive Officer and/or the Chief Operating Officer, the Director of Retail Marketing is a strategic partner who oversees the development and execution of the brand and marketing plans for Nova Cannabis’ stores, including the Value Buds banner, to ensure the business exceeds its goals of building awareness and increasing store visits, while attracting new customers. The ideal candidate will lead the development of long-term brand marketing strategies that when executed effectively communicate and enhance our competitive advantages, improve our brand health and help to drive the achievement of profitable sales targets and share gains. The appropriate candidate is a well-rounded marketing professional with experience working in retail and with highly regulated industries (cannabis industry experience a benefit) and is as comfortable building out and managing a multi-disciplinary team as they are rolling up their sleeves and working directly on deliverables.
Role and responsibilities include, but are not limited to:
- Leads the development and execution of marketing plans (inclusive of social media, digital, in-store activations, sponsorships and earned media / media relations) with internal and external partners that drive sales, improve ROI and drive market share growth
- Develop, track and report on campaign and calendar specific KPIs
- Proactively aligns the organization and drives the marketing strategy and execution to drive the growth in-store and in digital
- Works collaboratively with the operations team to manage brand standards
- Collaborates with the Product Category Manager, Area and Regional Managers and other assigned team members to build a pipeline of innovation that has consumer validated propositions, and strong go to market plans, while monitoring in-store financial performance
- Manages programs within the required compliance and work process guidelines, looks for opportunity to improve work processes and increase agility without compromising compliance
- Actively monitor industry trends and store level performance and develop marketing initiatives to address
- Is the champion of brands and customer experiences. Ensuring effective communication and understanding of brand objectives, initiatives, and vision across the organization, to ensure seamless transition of execution and implementation
- Manages all marketing projects ensuring alignment with core consumer needs and adherence to store brand
- Continuously works towards improving marketing ROI through the identification of opportunities, both cost savings and business building. Leverages strong management of financial reporting, business analysis and reviews. Ensures the marketing budget is managed in accordance with best practices.
- Support promotion of partner brands in stores by way of activation, etc.
- Manage market research and consumer insights
- Other duties as may be assigned
Experience and Qualifications
- University or college degree in business, marketing or an equivalent degree in a field of study related to the job
- 5+ years of relevant experience
- Minimum, 3+ years’ supervisory experience
- Experience in cannabis and / or cannabis retail preferred
- Strong verbal and written communications skills
- Excellent organizational, planning and problem solving skills
- Excellent analytical and negotiation skills
- Broad and comprehensive understanding of marketing disciplines including marketing analytics and technology.
- Proven track record of successful brand management and digital marketing transformation.
- Experience working with data and both qualitative and quantitative insights preferred
- Broad retail experience including working knowledge of cross functional areas/processes and their inter-relationships
- Computer literate with demonstrated ability to adapt to new programs and software
- Highly proficient in MS Office Suite applications
- Sound knowledge of retail operations and related operating practices
- Familiarity with cannabis industry is an asset.
- Must be comfortable travelling
Personal Characteristics and Requirements
- Excellent interpersonal skills and the ability to build rapport and effective working relationships with other business units quickly
- Proactive in recognizing and identifying need and opportunities for improvement
- Ability to partner with leaders in the organization and industry to move initiatives forward and champion growth
- Demonstrated leadership skills and the ability to influence others and follow-up on team accountabilities to ensure deadlines and goals are met
- Team player and with a positive attitude and ability to manage in ambiguity
- Ability to be flexible, in keeping with the needs of our growing company and gaming industry
- Analytical thinker with an entrepreneurial attitude
- Ability to leverage data from a variety of sources and synthesizing them into actionable business building recommendations
- Strong business and financial acumen and ability to offer strategic solutions
- Ability to gather input, negotiate and work through new challenges effectively
- Results-oriented professional with a high degree of initiative and autonomy
- Highly organized and able to manage a high volume of work in a high energy environment
- Detail oriented and the ability to produce high quality work with accuracy
- Uphold confidentiality, ethics, and demonstrate a high level of discretion at all times
- Superior written and verbal communication skills
- Valid driver’s license and reliable transportation
- Must pass a basic security clearance