Digital Marketing Team Lead

Job No: ALCANNA1011

Location: Edmonton

Employment Status: Full-Time

No. of Vacancies: 1

Closing Date: 30 Apr 2021 MDT

About the Role

Reporting to the CIO, the Digital Marketing Team Lead will be responsible for managing the day-to-day activities of the digital marketing team as well as taking on the role of a paid advertising specialist by analyzing, developing, creating, and optimizing digital and social media campaigns for all the digital media platforms. This role will have two roles reporting into it, Social Media Coordinator and Web Designer.  The ideal candidate will be consumer centric with strong passion for delivering relevant and engaging visual content. Strategic and data driven thinkers with strong time management who enjoy challenging and rewarding work need apply!

Role and responsibilities include, but are not limited to:

• Execution of all digital tactics, including sales promotions, campaign rollouts, store grand openings, in-store & social media promotions and contests, sponsorship and partnership promotions and local marketing requests; attend events as required
• Build out custom digital marketing campaigns by utilizing PPC Campaigns, Google AdWords, Search Engine Optimization (SEO), link & citation building, google maps optimization and website analytics
• Develop eye catching ad-copy and creative writing for all advertising material
• Attract potential customers by using social media to facilitate and create promotional and educational information

• Create, edit, and publish innovative and relevant content for various social platforms using online software (Sprout Social)
• Maintain and stay connected with our registered membership through our email platforms (Celebration Members Club)

• Facilitate online conversations and respond to inquiries from our customers

• Facilitate campaign progress meetings to various stakeholders to discuss the performance of online marketing campaigns
• Establish Key Performance Indicators (KPIs), monitor KPIs using analytical tools to assess opportunities and issues

• Maintain up-to-date knowledge of SEO industry and conduct detailed keyword research for new and existing SEO programs

• Considering web traffic and other customer engagement metrics, develop and maintain a social media posting strategy and schedule
• Utilize key web analytics metrics to understand and refine the customer journey on-line.
• Increase organic traction by suggesting UI/UX improvements and performing keyword research to optimize viewership 

• Coordinate digital marketing campaigns, monitor progress and completion

• Generate, analyze, and create reports of marketing data as requested
• Create reports regarding social media analytics online reviews and customer feedback and other analytical information

• Strategize, plan, and implement Search Engine Marketing (SEM) & Pay Per Click (PPC) marketing

• Maintain and optimize digital display and search ads, and create re-targeting ads based on analytic results
• Use existing content from vendors and manufacturers to create social media content
• Ensure maximum effectiveness of marketing material by staying up to date with changes to social platforms
• Maintain highly collaborative relationships with external and internal stakeholders
• Research current social media trends and collaborating with internal and external partners
• Ensure all social media information follows federal and provincial advertising guidelines

• Collaborate with other departments to ensure seamless delivery of marketing materials
• Liaison with Business Technology Department on larger issues regarding scope and complex technical matters
• Other marketing related tasks as required

Experience and Qualifications

• Bachelor’s degree or diploma in Marketing and/or Communications
• Minimum, 5 –7 years of Digital and/or Communication experience in a retail corporate environment preferred
• Minimum, 2 – 3 years of digital marketing account experience in a management capacity
• Minimum, 2 – 3 years of technical, local, and organic SEO
• Minimum, 2 – 3 years of Google Analytics experience
• Minimum, 2 – 3 years of Google Ads & PPC Advertising experience

• Knowledge of Sprout Social and/or HootSuite would be an asset
• Strong knowledge of using website analytics tools for strategic analysis and reporting
• Strong knowledge of using search engines, search engine optimization and basic factors that can influence rankings
• Moderate knowledge of content management systems, HTML, CSS, and other technologies that impact digital marketing would be an asset
• Knowledge of online advertising (PPC) and Usability (UX, PR)
• Knowledge of Shopity and/ or other CMS would be an asset
• Previous agency, retail and/or liquor industry experience considered an asset
• Proficient in MS Office Suite applications
• Must have reliable transportation
• Must be able to pass a basic security clearance

Personal Characteristics and Requirements

• Understanding of online marketing activities and ability to integrate them into social media publishing tactics
• Excellent communication skills both written and verbal, with the ability to communicate effectively with various audiences
• Ability to adapt quickly in a high paced changing environment while staying on top of the latest trends and processes relating to your field
• Business savvy professional with strong analytical skills and a strategic vision
• Strong interpersonal skills with the ability to build and maintain rapport with all levels of the organization
• Proven ability to develop and maintain effective and collaborative relationships with all levels of the organization
• Ability to work effectively in a collaborative team environment as well as independently
• Results-oriented professional with a high degree of initiative, autonomy, and ability to accomplish task
• Highly organized with strong attention to detail and ability to execute tasks with a high level of accuracy
• Demonstrates initiative and ability to recognise opportunities for improvement and efficiency
• Strong time management skills with an ability to manage conflicting priorities and meet tight deadlines
• Proven copy writing skills, with high levels of attention to detail and strong editorial capability
• Creative and innovative thinker with a positive attitude, good sense of humor and ability to lead with a smile!

To Apply

If you are excited about this dynamic opportunity and meet the criteria listed above, we want to hear from you!  Please apply online at careerstocelebrate.com to be considered. Applications will be accepted until a suitable candidate is selected.

 We are an equal opportunity employer committed to workforce diversity. We thank all applicants for their interest in Alcanna; however, only candidates selected for an interview will be contacted.